Choosing a nicheHow do you choose a niche?

I know there are several thoughts about finding a suitable niche – some people advise that you pick a subject you are familiar with and then create a site around that subject. This then will be your chosen niche. This may work for some but I think there is a much better way to choosing your niche – after all, if you want to make some money from it, you had better get it right.

If you do not want to make money from your site, pick any topic and create your site just for the fun of it. It may be about your travel adventures and you are just happy to blog away and display your happy snaps.

Where to start

To choose a niche, I would say the first step is to write a complete list of the topics or subjects that you are passionate about or you have a depth of information on. Remember you have to choose a domain name that reflects what your niche is. So you may start out with a very broad list and one of the topics is weight loss. Now using a keyword research tool, check how many searches that the keyword “weight loss” gets per month. This is probably the hardest niche to get into because it is one of the most searched. But if you picked a topic like – Lose Weight after Your Pregnancy, you would have a much better chance of success.

The second thing to be considered is who you are trying to attract to your site. Who is your targeted audience? If you are thinking of picking a hot topic like weight loss you must be able to provide advice and information that no one else is providing. There has to be a point of difference for your site to attract your visitor.

The third part of choosing your niche requires that you provide your visitor with information and or product that they are looking for. Go to forums, in your chosen niche, and see what questions are being asked. You simply have to be able to answer these questions – thoroughly research your subject and write a report covering all the topics.

Once you pick a niche, it doesn’t have to be the only one you ever choose. Some people are in four or five niches and are successful in each one.

To YOUR success

Sue McDonald

Choosing a Profitable Niche

 Internet Marketing, Uncategorized  Comments Off on Choosing a Profitable Niche
 

Choosing a profitable niche is one way to sell a product or service online. If you are brand new to the internet and want to make money, there are several ways that this can be achieved. There are several ways to choose your niche but most people will tell you to pick something you know a lot about or you are passionate about. That may be true but if your passion is about something that would not be interesting to others, then you will have to choose something else.

Choosing a Profitable nicheNow when you first start your online business, you have to decide what niche you are going to be working in. There are several very popular niches and if you are just starting out, you may or may not want to try them. Three of the most popular are:
Internet Marketing
Health and Fitness
Weight Loss

Now being popular does not mean that you would not be successful in that niche. You would have to find a sub-niche or a micro niche. If you were going to look at health and fitness and you were passionate about yoga, as an example – you may pick a sub niche like “Staying Fit and Healthy Practicing Yoga.”

There are some really easy ways to ascertain if your passion or interest can be profitable.

1. See if there are already products being sold in that niche – just go to Google and type in your keywords. This will show you how many sites there are when you type in that particular keyword.

2. Check at Amazon and see if there is a magazine and or a book about it. There may be several magazines about your chosen niche.

3. Next head over to Clickbank and see if there are any books about it there.

4. Go to the Dummies book site and see if there is a book in the Dummies Group.

5. Now also use the Google keyword tool to check how many people are searching for that niche keyword.

If you have established that it is a profitable niche, then your next step is to register your domain name.

Let me know if you have found some of these suggestions helpful.

To YOUR success

Sue McDonald