Choosing a nicheHow do you choose a niche?

I know there are several thoughts about finding a suitable niche – some people advise that you pick a subject you are familiar with and then create a site around that subject. This then will be your chosen niche. This may work for some but I think there is a much better way to choosing your niche – after all, if you want to make some money from it, you had better get it right.

If you do not want to make money from your site, pick any topic and create your site just for the fun of it. It may be about your travel adventures and you are just happy to blog away and display your happy snaps.

Where to start

To choose a niche, I would say the first step is to write a complete list of the topics or subjects that you are passionate about or you have a depth of information on. Remember you have to choose a domain name that reflects what your niche is. So you may start out with a very broad list and one of the topics is weight loss. Now using a keyword research tool, check how many searches that the keyword “weight loss” gets per month. This is probably the hardest niche to get into because it is one of the most searched. But if you picked a topic like – Lose Weight after Your Pregnancy, you would have a much better chance of success.

The second thing to be considered is who you are trying to attract to your site. Who is your targeted audience? If you are thinking of picking a hot topic like weight loss you must be able to provide advice and information that no one else is providing. There has to be a point of difference for your site to attract your visitor.

The third part of choosing your niche requires that you provide your visitor with information and or product that they are looking for. Go to forums, in your chosen niche, and see what questions are being asked. You simply have to be able to answer these questions – thoroughly research your subject and write a report covering all the topics.

Once you pick a niche, it doesn’t have to be the only one you ever choose. Some people are in four or five niches and are successful in each one.

To YOUR success

Sue McDonald