If you use Aweber as your autoresponder, you need to know how to use it effectively.

Are you aware that Aweber charges you for all of the people on your lists including those who have unsubscribed? You are also charged for those people who have signed up to your list using a false email or they have now closed that email account. If for any reason  Aweber cannot deliver your email to an address you will be charged.

First let’s look at how to delete un-subscribers that you should not be paying for. If you have more than one list, you have to go through each list separately. Start at the top list and work your way one by one.

Log into your Aweber account. Up on the top toolbar go across to “subscribers” – click on the down arrow and select “search.” This is what the screen will look like.

 Aweber Unsubscribed

 

Go to the “View Segment” and click on the down arrow and select “unsubscribed.” This will bring up a complete list for that list who have unsubscribed. You will notice at the top of the list on the far right is a small box beside the word “Erase” and if you click there it will bring up a tick beside every unsubscriber’s name. Then go down to the bottom of the page on the right hand site and click “save.”

All the names will disappear from your screen and Aweber cannot charge you for them. The number of unsubscribes will still show on the home screen until you log out. When you log in the next time this number will disappear.

Now let’s get rid of the subscribers who have an undeliverable subscribers address. Go through each list separately. There is no point in paying for people on your list who are not receiving your email. There can be a few reasons why this happens. If it was a single opt-in, they could have given you a false email, or they could have closed their account. Using the same screen, click on the “View Subscribers”click on the down arrow and select “undeliverable subscribers.” Click on search and you will see how many of your emails are not delivered. Simply erase them as you did before.
Aweber Undeliverable Subscribers

Sometimes even though you are only using a single opt-in, you may notice there are some email address that require confirmation. The reason for this is that Aweber do not believe that these addresses are real. They may contain a few letters or numbers that make them look like spam. If these addresses are not confirmed, Aweber will drop them for your list in 30 days. So if you see them there it is not necessary to take any action regarding them.

To YOUR success

Sue McDonald

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