After picking a niche and getting the perfect domain name, you need to get hosting and an auto-responder. As my main hosting company and auto-responder, I have chosen the one company Global NPN to perform both functions. I still have hosting with Hostgator and my auto-responder with Aweber but I am moving everything to Global NPN.

Do You Have Access to the Best Hosting and AutoresponderSo let me review each of the above. Hostgator is a very popular hosting site that offers you a “baby plan” where you can have unlimited domains. Now although this company says you have unlimited disk space and unlimited bandwidth, please read this blog on some of the major hosting companies. I signed up with them when I first came online and I am charged $9.95US per month.

The first auto-responder I signed up to was Aweber. The first month costs you $1 and these are their charges after your first month.

Up to 500               $19
500 – 2500             $29
2501 – 5000          $49
5001 – 10000        $69
10001 – 25000      $149

Now let’s look at Global NPN which has been around since 2005 and has a proven track record. Global NPN is more than a hosting company and an auto responder. It has all the tools you will ever require to run a successful business. It also has tracking tools and if you have ever paid for tracking you will know how expensive some companies are. So I did not renew the tracking I had which was costing me $97 per year. I intend to do away with of Aweber and Hostgator.

So if you have purchased you domain name and you now go to your hosting company to synchronize your hosting company and your domain registrar. What we have to do is link the two together.

To be able to do this, you need your DNS (Domain Name Server) information from your hosting service.

Your hosting company will have sent you a welcome email and inside you can find this information. If you did not get an email contact the company and ask for it. The information you have been provided should have something like NS1 and NS2 at the beginning. NS simply stands for Name Server.

The next step is to go to the company where you purchased your domain.

Click on the domain name and you should be able to “edit” the name server. You have to enter both name servers. Don’t forget to click on the save button before closing. Once you have entered this information it could take up to 48hours for your domain to be ready.

So being perfectly honest I have to recommend Global NPN because it is much more cost effective as well as all the tools it provides. You can have up to 25,000 subscribers before the price increases.

So take a look at Global NPN for yourself and leave me a comment and let me know what you think.

Tomorrow I will tell you how to upload WordPress using Cpanel.

To YOUR success

Sue McDonald

Choosing a Profitable Niche

 Internet Marketing, Uncategorized  Comments Off on Choosing a Profitable Niche

Choosing a profitable niche is one way to sell a product or service online. If you are brand new to the internet and want to make money, there are several ways that this can be achieved. There are several ways to choose your niche but most people will tell you to pick something you know a lot about or you are passionate about. That may be true but if your passion is about something that would not be interesting to others, then you will have to choose something else.

Choosing a Profitable nicheNow when you first start your online business, you have to decide what niche you are going to be working in. There are several very popular niches and if you are just starting out, you may or may not want to try them. Three of the most popular are:
Internet Marketing
Health and Fitness
Weight Loss

Now being popular does not mean that you would not be successful in that niche. You would have to find a sub-niche or a micro niche. If you were going to look at health and fitness and you were passionate about yoga, as an example – you may pick a sub niche like “Staying Fit and Healthy Practicing Yoga.”

There are some really easy ways to ascertain if your passion or interest can be profitable.

1. See if there are already products being sold in that niche – just go to Google and type in your keywords. This will show you how many sites there are when you type in that particular keyword.

2. Check at Amazon and see if there is a magazine and or a book about it. There may be several magazines about your chosen niche.

3. Next head over to Clickbank and see if there are any books about it there.

4. Go to the Dummies book site and see if there is a book in the Dummies Group.

5. Now also use the Google keyword tool to check how many people are searching for that niche keyword.

If you have established that it is a profitable niche, then your next step is to register your domain name.

Let me know if you have found some of these suggestions helpful.

To YOUR success

Sue McDonald

How Do You Increase Productivity Through Better Use Of Your Time?

 Internet Marketing  Comments Off on How Do You Increase Productivity Through Better Use Of Your Time?

Have you ever thought how do you increase productivity through better use of your time? Your time is one of the most valuable assets you have. When I say your time is valuable, I am not referring to the monetary value but to how valuable it is to use time wisely.

It is something that you should consider very seriously. Time is one commodity that cannot be replaced or replenished. Unlike when you pantry or refrigerator are empty, you simply restock them.How valuable is your time

However we cannot get back the time that has passed. We have to learn to make the most use of the time that is available to us. That does not mean we do not allocate our time to include work time, family time, relaxation time and sleep time.

Every person is an individual and therefore there are times in our lives when we have to prioritize and some other area in our lives may suffer as a result. If you are a person who has a heavy workload at work make sure you talk to the family about it and let them know it is only for a limited period.

You can achieve maximum productivity as long as you manage your time to the best of your ability. To manage your time to the best of your ability, you must be organized. This is especially true when you are working online. Open a file or a folder for each individual project you are working on. This is a great way to save time because it is very easy to find all the related material together.

One important tip I should give you here is to keep focused on one project at a time. If you try more than one thing at a time, you tend to become distracted.

Another time saver online is to record all user names and passwords. As the weeks and months go by, when working online you will join more sites and it is a total waste of time if you forget either the user name or password that enable you to sign in.

I would suggest that you use RoboForm to enable you to keep user names and passwords secure. You can store your logins either on your desktop or laptop or a flash drive and it available also for a Mac.

Get into the habit at the end of the day write out your plans for the next day. If you haven’t done this make sure that you write down your plans at the start of a new day and as you complete each task, draw a line through it.

Being organized is the key to being a success. Leave me a comment and let me know if you are making the best use of your time.

To YOUR success

Sue McDonald


One of the most important component to list building is rapport and trust. Internet marketers often discuss the idea of list building amongst themselves. It is one of those areas of the online business world that is known to be quite lucrative, but seems to lurk in the shadows when you try to figure out the success formula.An Important Component to List Building

Some marketers seem to have a knack for turning lists into millions of dollars each year while others cannot seem to get one person to sign up for their list. The question becomes: What is the most important component to building a list successfully?

There really is one major part of list building that must be applied for it to work. Without this component, there is no chance that the list will be an income producer. Building rapport and trust: Let’s face facts – no one will sign up to be on the mailing list of a SALES PERSON.

As an example, would you call up your local telemarketer and ask to be put on a monthly list of people they can call and harass? Most likely, you would rather have a root canal than talk to a telemarketer several times a month, right?

Well the same can be said for internet surfers. If they smell a sales pitch, they are going to run the other way. No one wants to be sold to. However, they do want to be appreciated, informed and rewarded for their patronage to your site.

How do you inform and reward your website visitors? The answer is by giving them something of value for FREE. This does not mean giving them rehashed PLR content that they can find online for free.

This means giving them information that makes them wonder why you are giving it away for free! You want your customer to imagine how wonderful your other products are that do cost money. After all, if they got such great information for free, what will they get when they pay?

List building truly can be a money maker, but the very first step has to be building trust and giving something for nothing.

Someone has to step up first, and that is you as the site owner. You must say “Here, take this free information as a thank you for putting your name and email address in the box.” Then the follow up begins!

Remember, no one cares how much you know until they know how much you care.

To YOUR success

Sue McDonald


There are many several ways to market your online business. This can be done by using banner ads, writing a series of emails, or going to related forums in your niche. One of the best methods is to use social media to get noticed. We are aiming at getting our website seen by as many eyes as possible. Our main aim is to get potential customers to buy our products or services.

Because of budget restrictions, we do not want to pay for our traffic but we want to explore as many free methods to drive traffic as we can. Market your businessYou can use a free blog to advertise your site and create a link to your website. When we build our website you can benefit by using photos of the product or products we are going to sell. Always give a description also as and in the description list the some of the main features and benefits of the product. People want to know about what you are offering. When consumers are searching the internet, they are looking for a solution or answer to a problem they or someone close to them may be experiencing.

This is the advantage of having a presence online because if you know how to get your website on the first page of the search engines you have a great potential that you can get a stream of customers.

We are not only marketing your products here but customers can buy your products directly online. Products online are usually cheaper than products that you can purchase off line. The reason for this is that there are less overheads and expenses to have an online business. Online purchasing has become very popular.

When you market online you have the advantage of having your business seen worldwide. There is no limit to the amount of people that could see the product or service you are offering. If you chose to advertise via any other form of the media, like TV or magazines, you would probably only reach potential customers in a relatively small geographic area.

One advantage that cannot be overlooked is that by using a website to market your business, the internet is available 24 hours a day, 7 days a week. Unlike conventional stores that have regular business hours, your website is available to your customers at any hour. Many people work long hours and they find it a lot easier and quicker to purchase on the internet.

The final advantage of having a website is, as a second stream of income, you may like to sell advertising space. If you are thinking of selling space on your site, always be very careful that you do not sell space to a competitor. Never totally sell all the space available because if there are too many advertisements on your site, it will distract your potential customers.

To YOUR success

Sue McDonald


Product creation is a very exciting way to be involved in internet marketing. It can appear to be a little daunting for the “newbie” but if you can create your own product you will find it very rewarding in many ways. It you can sell your product, you are most certainly on your way.

Easy Product CreationThe easiest way for most beginners is to buy some PLR products, maybe two or three books on a subject, make a study of them and then using your own words you can create a new product. You may be fortunate already to have a product in mind in a particular niche and you know that you have a lot of background knowledge on the subject.

Before creating your product, it pays to do some market research and see if the product you have in mind would be a product that someone would want. Check out other products in that category. Know how much competition you may be up against, and know that you must be able to produce a better product to gain a larger slice of the market.

What your product has to do is provide answers and solutions for questions that are being asked in that niche. The only way to ascertain this is to go and join a forum or do a survey and ask pertinent questions. When you realize what people want to know, you create a product to fulfill that need. Again, research is the key here.

We can even refer back to keyword research here. If you use a keyword tool, check how popular both short and long tailed keywords are in your chosen niche. Keywords are one of the methods that people use to find your product. Another way is to advertise it – and there are several methods of advertising you can employ, including the use of social media.

Your product can be delivered in many different forms and one of the most popular at the moment is the instruction video or video series. You can also write an ebook which, if you like, you can then create it as an MP3 file. You many want to write a weekly report which can be downloaded through a membership site. Which ever method you choose, give as much information as you can on the subject; get the customer keen to get the next product that you are going to create.

If you want to know more about PLR grab the free report I wrote about it either in the side bar or follow this link.

To YOUR success

Sue McDonald


Some may think this is completely off the topic of internet marketing but there are similarities. I just wanted to do a blog about my grandson who has become a very successful surf photographer while still a school student. He taught himself how to do this and is now regarded very highly. He is following his passion and he is having a great deal of success. This year his sponsor company have four trips planned for him going overseas. We, as internet marketers need to have the same type of passion and this will allow us to succeed.

At the age of 12, he decided he would approach people to sponsor him as a surf photographer – bold move for 12 but that is the same age that Steve Jobs contacted Dave Packard. He is sponsored by a body board company. His mother bought him his first camera and within his first month, he was having his pictures published in surfing magazines.

He had a series of photographs on Flickr but he found people were copying his photos and using them so he reluctantly removed them. Unfortunately he has had to remove most of his photos off the internet. He has a Facebook page where he has put up a few photos.( if the link below does not work, copy and paste to your browser)

In August 2009, his sponsor company took him to Western Australia to shoot in Esperance and the Margaret River. His parents let him go for the experience and to enjoy something he is very passionate about.

He has certainly changed to a surfer boy now. If you click in the middle of the photos it will take it to full screen.
Last month, he had 4 photos published in a French surfing magazine and was paid for this. Each photo could sell at the moment from $200 -$500 When his photos are published, he is always paid and he is getting more and more published.

We missed seeing him for Christmas day two years ago because he was contacted by a surfing magazine to do an all day shoot on the Gold Coast. The reason is, we were experiencing waves of 20 feet and more and they wanted some great shots. Some of the beaches have been closed. He is still only paid for the photos that they buy from him.

Jye now has his name embedded in the photos to stop people from using them. So what started as a desire has become a great passion for him. Instead of having to work at KFC or McDonald’s to earn some money, he goes surfing and takes his camera.

Well done Jye! If he could find his passion at such a young age – I am sure you can find yours. As an internet marketer, you must have that inner drive and passion if you are going to succeed just as Jye is doing. You too can climb the ladder of success.

To YOUR success

Sue McDonald


Keyword research is actually a part of Search Engine Optimization. What you are aiming for is getting the correct keywords or keyword phrases in your niche that a visitor is searching for. This is not really a difficult task.

To begin to search for relevant keywords, there are several keyword search tools you can use but I would suggest the free version of Google Keyword Tool or the paid version of Noble Samurai or wordtracker. Google keyword tool will give you all the information you need to allow you to make a decision on what keywords, both long and short tailed, you should use. Long tailed keywords usually consist of three or more keyword joined together.

Keyword research can be very time consuming but if done correctly, can help get your site up into the top ten with Google for your domain name or URL.

A good site contains the information that people are searching for. When you go to Google Keyword tool and you type in the keyword you want and the captcha. Google will automatically show you a very large list all related to the keyword you entered. Go through the list and select no more that ten but you may only want to select five.

Always select keywords or phrases that have lower searches per month. This way you will be able to be more successful, because less competition, means that you can get you site up the rankings faster. Many times people type in long phrases when they are searching for information.

Remember when you start to write you site pages always keep in mind the amount of keyword you can use. A density of 3-5 % is what is required. I have seen some sites that say up to 10% but I would prefer less. There are free sites that will analyse your URL and let you know the percentage of keyword or keyword phrases you have used. Never use a higher percentage than this because your work could be regarded as spam and blacklisted.

Your main keyword should always appear in your domain name. Therefore always select your domain name carefully. If you have the right keyword combination in your domain, it is likely that people typing in your keywords will arrive at your site.


ScreenHunter_01 Feb. 22 11.28Today, I am going to show you how to get highly targeted traffic from the web. The internet is a place where people can connect with one another and share information online.

On the internet, there are a lot of communities like blogs and the various social media sites like Facebook and Twitter and there are video sharing sites like the popular Youtube and then there are social book marking sites like Digg, Reddit and Stumbleupon and these sites allow you to share information.

Now the question is how are we going to get targeted traffic? That is just what I am going to divulge to you.

My aim with this blog is to show you ways to get lots of free traffic. Thanks to the internet we, as users, have a high level of interaction with other users. Social networking sites are a goldmine when it comes to getting traffic.

The first port of call is to go to forums in your niche. On most forums you are allowed a signature link where you can insert your URL. Now this may be after a specific number of threads you answer or it may be a time factor before you are allowed a signature link. Different forums have different rules.

When you give meaningful information on different threads it will allow people to want to know more from you and they will click on your link and go to your website. The traffic you get from forums is always highly targeted to your particular market.

Some marketers are still not using these methods to get traffic.
Next create free accounts at these sites and start building a community there – include a link back to your main site.


There are others and I will mention them in another blog. When you create a profile on these site, go and spend some time there and see your community and following grow.

Social networking sites allow you to belong to different groups. These groups allow you to discuss any topic you want and it generally allows you to share information.

Social sites allow you to share videos and you can find that by sharing videos here it can go viral. Always remember to include your link on your videos so that you can get traffic to your website.

Once you have written your blog there is a plug-in that can repost your information on as many social sites as you want. You must sign up to these sites to enable you to do this. If you have a WordPress site just add the plug-in Shareaholic and chose where you want to republish your information.

So next blog, I will send you ways to turn your customers into raving fans.

To YOUR success
Sue McDonald


ScreenHunter_02 Jan. 08 16.46Well we are now a few days into 2013 and what are we all looking forward to.

Christmas and New Year are both gone and now is the time to implement the plans you have for this year. If you have not written your plans out yet – do it now and do not procrastinate. Procrastination is a nasty enemy and a waster of your time.

My plans are really quite simple – and I believe they will lead to success for me and any others involved with me. The secret to success is to stay focused on one project at any one time – not to jump from one idea to the other.

This is where some people have difficulty. They cannot seem to settle on the one thing and complete a project. There are too many bright shiny objects that they see and they tend to think that there is an easier way to make money. I have been guilty of that in past years too but I learnt how much money I was wasting and not achieving my real goals.

My first task is to build a bigger list. There are multiple ways to do this and I plan to use many method – some that not many people use. My coach/mentor is showing me how.

I plan to release a major product before the end of January and then I have to promote it. This will the first for the year and others will follow. There is nothing more satisfying that achieving what you have planned. Creating your own product is one of the most important ways to make money. When you want to create a product make sure that it is something that people want.

Go to the forums in your niche and see what questions people are asking most often. When you find that the same questions are being asked repeatedly, you can then look at creating a product that will answer these questions. When you do this you create a product that will be in demand. This is a sure way for you to be able to make sales.

This year set your goals and work towards them. If you need help – you have to ask. Google is a great place to start when you are looking at how things are done but if you need further help you will have to ask.

To YOUR success

Sue McDonald