How valuable is your timeWell it is no big secret that I have not been online for a year or more and that is far too long to be away. Different things happened that stopped me from being online but it is now the time to get back to making my business successful. With a lot of help from my friend Rob Temple and others in the group, I feel that I will make it.

There is no better feeling than knowing that you are doing what you like but online marketing requires dedication and hard work. There can be no procrastination – you have to have a plan and work to that plan. For me, I still use my spiral note book to write out my notes. I have seen some mentors who have shown elaborate spread sheets detailing their plans but I like to keep it simple. You have to know what you want to achieve and then break it down into what you want to accomplish each month then each week. By writing these plans out clearly with a time frame in place, your goals are easier to complete. In your plans, allow yourself some free time – this may be time for you to do some physical exercise or to spend time with family and friends.

Now that you know the direction you are going to take – start immediately. Remember that along the way, there could be failure as well as success.There is no such thing as permanent failure. Every day is another day to learn. If you feel that you have failed at a particular task – learn from your mistakes. There is no satisfaction in beating yourself up. We have all heard that doing the same wrong thing over and over again and achieving the same bad results – is a form of insanity.

Life in general gives us lots of challenges along the way. If you are trying to succeed online and haven’t to date, can you tell me the reason why? Is it lack of time, or are you not totally committed or do you lack the knowledge, or do you need some help to be successful? If this is the case then I suggest you get yourself a coach and the faster the better.

 

These days, you need to be on top of your game when it comes to internet marketing. If you do not keep up with the current trends then your techniques may become outdated or even obsolete. You have to make sure you are staying current in the market.Internet marketing

Use a professional email address. If you are willing to set up a website for your business, you should have a professional email to go with it. Try using something affiliated with your site, and keep it simple enough to remember and store. Using a personal email will overflow your inbox and keep you from reaching your customers effectively.

Your online promotional practices should offer some incentive for customers to visit your site frequently for updates, new products, and upcoming sales. This also increases your traffic, sales, and marketing efficiency. Invite users to check in with your site on a weekly basis, where they can then enter their name and e-mail into a drawing for free merchandise or downloads.

Make your customers feel valued by offering them a free membership to your online club. You can use this club to email your customers about new products and offers, or ask your club members to join your page on social networking website. This means the friends of the club members will be more likely to find you on social networks.

A great internet marketing tip is to incorporate whatever you are selling into an article. Whether it is a story or a blog, your readers will be learning about your product without even realizing it. This is one of the best advertising strategies for people who want to maximize the effect of their internet marketing.

To help you market your product and/or service, you should have a decent web presence. It will be hard to market something if you only use social networks. What you will want is a professionally designed web page which highlights your strengths and the benefits of your product or service.

A great tip for success in internet marketing is to try making your banner ads not look like banner ads. People have gotten in the habit of ignoring banner ads. Design your banner ads to look like there is more content behind them or they are where someone needs to click to get to page two of the article.

Try different colors for your website. Find out more about what each color means, and how they are used in marketing. Make sure you use a color that is different from your competitors. Depending on what kind of products you sell, you will need a different reaction from your visitors.

Make use of sites like Digg and Reddit to get your message out there. These sites allow users to post news stories and then vote on the ones they want to see featured on the front page of the site. Direct commercial messages do poorly on these sites, so link to things on your site that they might want to see, and make the marketing message secondary.

In conclusion, you know that in this day and age it is crucial to stay in the know with the latest information on internet marketing. Don’t get left behind or become obsolete! Make your internet marketing a success!

To YOUR success

Sue McDonald

 

Choosing a nicheHow do you choose a niche?

I know there are several thoughts about finding a suitable niche – some people advise that you pick a subject you are familiar with and then create a site around that subject. This then will be your chosen niche. This may work for some but I think there is a much better way to choosing your niche – after all, if you want to make some money from it, you had better get it right.

If you do not want to make money from your site, pick any topic and create your site just for the fun of it. It may be about your travel adventures and you are just happy to blog away and display your happy snaps.

Where to start

To choose a niche, I would say the first step is to write a complete list of the topics or subjects that you are passionate about or you have a depth of information on. Remember you have to choose a domain name that reflects what your niche is. So you may start out with a very broad list and one of the topics is weight loss. Now using a keyword research tool, check how many searches that the keyword “weight loss” gets per month. This is probably the hardest niche to get into because it is one of the most searched. But if you picked a topic like – Lose Weight after Your Pregnancy, you would have a much better chance of success.

The second thing to be considered is who you are trying to attract to your site. Who is your targeted audience? If you are thinking of picking a hot topic like weight loss you must be able to provide advice and information that no one else is providing. There has to be a point of difference for your site to attract your visitor.

The third part of choosing your niche requires that you provide your visitor with information and or product that they are looking for. Go to forums, in your chosen niche, and see what questions are being asked. You simply have to be able to answer these questions – thoroughly research your subject and write a report covering all the topics.

Once you pick a niche, it doesn’t have to be the only one you ever choose. Some people are in four or five niches and are successful in each one.

To YOUR success

Sue McDonald

 

Build a listAs an internet marketer, you will need a list if you are going to sell information or a product. The information can be in the form of reports, newsletters, videos or ebooks.

These are some tips and facts you should know to help you get and maintain your list.

1. Make sure that you have a good clean website with good unique content. By this I mean, make it appealing to the eyes of your visitor. If it is cluttered and the content is poor, the visitor will click off very quickly.

2. If you want to give a free product away on your blog, have your opt-in box in at the top of the right hand side bar, in a prominent position. Again make it a “clean” looking opt-in, where you tell you visitors they can get their free download.

3. Always aim for your target market. This means if you have a blog on internet marketing, you do not offer a free book on how to lose weight. They may sign up to your list but the moment they find that they do not want this product, they will quickly unsubscribe. Give the customer what they are expecting.

4. Once a customer signs up to your list, you can in a few days send them a follow up email to see if all the questions they had were covered. This is the beginning of building trust in your relationship with the people on your list. By building trust you will be able in the future, sell to them over and over again.

5. If you really want to increase your list at a faster pace, go on the appropriate forum for whatever niche you are in, and offer a free book that could help people on that forum. It could even be a simple report that answers some of the questions that the members are asking.

6. Again on the forum, you can offer to do an ad swap. You can also go to adswap sites and do an adswap – again for a free product. This is not hard to do because on all adswap sites there are people with larger and smaller list. The great thing about these sites you pick adswaps only in your own niche.

7. Another method of getting people to visit your site and sign up is through writing articles. There are always people searching for articles and blogs on various subjects.

Now if you still think you need more help, why not get some more help from me.

To YOUR success

Sue McDonald

 

There are always people asking how to get more traffic and increase the size of their list. Here are some ways you can use. I am not putting these in any particular order.

After you write a blog, you want to get traffic to that blog. The first and easiest way, is to add a free product to your blog. Find blogs that are related to the same topic as your blogs and Traffic Strategiesread their blog and add a comment. By visiting other people’s blogs you are inviting them to take a look at your blog and this will get you backlinks. This is a good strategy but can be very time consuming.

Another way we got traffic was by going to Warrior Forum and becoming a member. There are other forums in Internet Marketing such as http://forums.digitalpoint.com and also http://www.your-im-forum.com. But the best by far is the Warrior Forum.

How do you get traffic from forums? When you sign up you will be able to get a signature block where you include your URL. Digital point will want you to have a minimum of 10 posts and wait 7 days before you can have a signature block. You ask questions or you answer questions but always portray yourself as an authority on your particular subject niche. If you have a book on driving traffic in your signature – never ask a question about traffic.

Another way in the Warrior Forum is to do a Warrior Special Offer (WSO). I believe that you have to have at least 40-50 posts to your credit before you can do this but they have just recently changed some of the rules in Warrior so I would check that out. The cost of a WSO is $40. When you do a WSO have an article that you have written or a series of videos or even an ebook but it must be unique. Do not tarnish your reputation with a doggy PLR that has been around for a long time. Just create a squeeze page, a thank you page and your download page.

Another strategy is to do ad swapping. You can ad swap in forums but be very careful and ask questions. Always state the number of clicks you will provide. If you are a member of a chat room you can always post the size of your lists and ask if anyone is interested in an ad swap. If the person you are swapping has a list of 1000 and you only have 500 be prepared to send out for them twice. Most people would be happy with that and often offer a different product for the second swap.

You can also do solo ads but only deal with a person who has a good reputation. It could cost you from 40cents to a dollar per click. IF you have a really good product you are selling, then you may be able to make your money back.

Another site I recommend is JVME.com. This is a joint venture site where there are thousand of members.

Don’t just rely on one strategy alone, still use any or all of these, because you will get the results and definitely see your subscriber list grow.

To YOUR success

Sue McDonald

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How do you write an inspirational Blog?

Writing your blog is a skill you should master. If you master this skill, you will find that it is easier to attract people to your site. Your aim is to inspire your readers and have them looking for more. Every time you write another blog you want them to come back and read it.Inspirational Blog

When someone is searching online they are really looking for some type of solution or explanation. They want information and knowledge and they want it presented in a logical fashion.

Unfortunately, this is not always the way. When you are writing anything, it must have a beginning, middle and an end or conclusion.

There are rewards out there for the successful blogger. Your blog is your gateway for people to enter your world. When you are writing a blog make sure there is a purpose to what you are writing.

Visualize your writing like creating a building. At first you have an empty lot but then you lay the foundations and you create the structure and finally the roof goes on. You now have something that you can be proud of.

This is how you blog progresses – just like that building you were visualizing. Although each level is separate – it is part of the entire structure. Each blog post you write is separate but it is part of the story you are telling. You may be just telling your story or you may be providing valuable information.

If done well, your blog can become a source of income for you. Most blogs have a squeeze page where the visitor can initially get a free product and normally there is also a product you can purchase.

The free product is often a report. The paid product is always related to the free product and is often a more in depth explanation of the subject. If you want to know how to create a product – check this out.

It is always easier to write on a subject you have knowledge on and you are passionate about the subject. It is imperative that you pick the right niche. If you pick a niche and you are not inspired about that niche you will find it very painstaking to write your blog.

To YOUR success

Sue McDonald

 

One way to make your blog different to others is to include pictures or images. These images you capture on your computer are known as screen captures or screen shots. There are several free and paid programs that will allow you to get these images. There are three I have used Screenhunter, Jing and Windows Microsoft.

My favorite screen capture is Screenhunter.

capturing an image
I think there is a newer version available. To use this program, it is simply a matter of pressing “Capture Now” and then you see an x and y axis and move (where these lines cross to the top left of the area you want to capture) and move your mouse down to cover the area. Then left click and you will have you image. Then just click “Stand By” to close Screenhunter. If you want to capture a full screen, click the little radio button and then capture now.

One tip that you will need to know when you click “Stand By” it closes down but the next time you click on the short cut, it will move on the task bar to the right of any programs or documents you have open.

The second one is Jing. There is a free and paid version of Jing. I actually prefer this to create videos. There is an instructional video available on Jing showing how to use the program.

I believe that everyone would be familiar with the Windows Microsoft. With Windows Microsoft you capture an image and then you paste it in the document where you want it to go. You can either capture a single image or the full screen. To capture the image use the PRTSC or PRTSCN key. This varies from keyboard to keyboard but it is usually around the same area.

capture an image

To choose between an image or full screen follow these instructions.

Press the print screen key and a capture box will appear and then highlight the area you require and you will capture the highlighted area. Then just copy and paste and put the image where you want it.

There are other programs available but I like Screenhunter.

Create A Powerful Article Marketing Campaign

 Internet Marketing  Comments Off on Create A Powerful Article Marketing Campaign
 

Create a  Powerful Article Marketing CampaignCreate a powerful article marketing campaign and gain more from your articles and your marketing efforts.

Do not flood article indexes with numerous copies of a single article. There are countless article indexes to use with your article marketing strategy. It can be tempting to use the same article multiple times to many indexes. Search engines are also aware of this technique and will penalize your article with a lower ranking. Although Google allows duplicate copy, the penalty is that the article will only be ranked once.

Your article content must provide information that is pertinent to your keywords. There should be a connection between everything in your article, links and keywords. Search engines can tell when an article isn’t what they are indexing.

Your skill level is what determines your success you enjoy a marketer. This typically results in lower quality work. Don’t try to do something if you can do it correctly.

You have to use SEO and other marketing as a whole if you expect to be a great article marketer. Be certain to learn about SEO to boost your article rankings higher. You can’t just throw up articles and expect them to do well. You need a direct approach and a goal in mind.

A desired product will make people want to read articles about it.

You can promote one article through another article. Include links to earlier articles if they are relevant to the subject matter. This is an acceptable practice providing that you give advice or provide helpful information. Do not be shy about praising all of your customers. Always read the terms of service of each article directory because different directories can have different TOS.

Don’t put too many keywords into your headline. Article marketing is a fine balance between keywords and keywords. Headlines should be intriguing to your readers’ attention. Make sure the headline is something a person would like to read and that your article by creating an interesting headline.

Use the top article directories. Then change your article and submit it somewhere else.

Make sure you use the relevant keywords in your article but only allow for about 3-5% density. This will also pertain to your headlines and also your meta descriptions.

One article marketing strategy that you should definitely utilize is publishing collections of your past articles. Collect them and publish them in an eBook. Use the eBook as a no-cost resource that you can give to customers when they sign up for your email newsletters.

You must know how to publicize your articles. To receive more traffic, you should submit each of your marketing articles to multiple directories.

Don’t talk about yourself in your articles. A good piece will do it for you.

Always check to ensure that your articles are formatted to standard. Always read what the formatting requirements are for each service or directory prior to submitting your article.

A good article marketing tip is to research your keywords thoroughly. Keywords drive traffic and using the right ones will get you more readers.

Hopefully, you will be able to put the aforementioned suggestions to good use. Your focus should be on at least keeping up with the competition by continually working on your marketing strategy. You may even be able to gain the edge over your competition. Let me know if this information is helpful to you.

To YOUR success

 

Most people are looking for ways to improve their lives in many different ways. Some are looking at personal development while others want to get further education and gain a better career. If you need to improve your skills why not do a course. If you are an internet marketer and need help, you might like to try the List Driven Profits Workshop.Improve your Life

Choose one aspect that you want to improve and put your effort into that. You stand a better chance of making real progress by focusing on a single issue, even if there are others you also want to address. Also, by limiting your focus to one, you allow the change to adjust your personality and become a part of your character. Old habits are hard to break unless you do so slowly and deliberately or replace them with a new habit.

Do not shop because you are bored. Replace shopping with a hobby or a sport. Shopping for comfort can quickly become very expensive, and the bills will add to your stress. Same thing applies to food – do not just eat because you are bored. This will only cause you unhappiness if you start putting on weight.

The key to personal development is being good to your body. Listen to the signals your body sends you: tiredness, hunger, pain or discomfort. Respond right away to them, for the sake of your health. Once you do this, your body will be better able to aid you for the long term. If you disregard your body’s intelligence, you might find in the future that it will not be able to take care of you.

A healthy and positive attitude is the foundation of personal growth. If you do not have a good attitude you will never get as far as you could have. Focus on a positive outlook instead, knowing that this will work for you, and not against you, in achieving your goals.

You have to take action now and do not procrastinate. You can have lots of ideas but make a plan what you want to achieve and put that plan into action. Everything depends on you but that does not mean that you cannot ask for help. Always ask and there will always be someone prepared to help if they can see you are putting in the effort.

Picture how your life is right now and where you want it to be in the future. See your shortcomings. This attitude will help you get started on your journey to improve yourself. If you are unable to recognize this need, you will not be effective in developing yourself to your highest potential.

A useful personal development tip is that you always cherish the things you believe are most valuable. Therefore, see to it that you value the best things in all aspects of your life.

Try to make the most of your time at work and get more done. Take breaks regularly to stay focused on what you need to work on. This may seem wrong, but the truth is that more breaks give you a chance to relax and recharge yourself; when you return to the work at hand, you can be more focused and get many things accomplished.

If you experience anxiety in social situations, ask a friend to join you at the movie theater. Movies are wonderful ways to socialize without feeling like you have to carry on a conversation. This will also help you get used to crowds.

Even when you’re unhappy with your life, it can be hard to find the motivation to change. I have given you some suggestions that can assist you in getting started, but do keep in mind that your dedicated effort is still required. Put some of these ideas into practice and you will see a major shift in your life.

To YOUR success

Sue McDonald

 

Installing WordPress is very easy with any hosting company who has cpanel. Let’s go back to Hostgator and I will show you how it is done.
Install WordPress using Cpanel

This is what your cpanel or control panel looks like. Now scroll down towards the bottom of the page till you see Software/Services.
Installing WordPress using Cpanel

Now what we are looking for is “Fantastico De Luxe”, and there it is on the second line. Fantastico allows you to add many scripts/programs to your website, but all we want to add is WordPress . Click on the icon Fantastico. You will then be taken to this page.
installing wordpress

Click on WordPress and proceed to the next screen.
installing wordpress using cpanel (4)

Here you just click on New Installation and it will all be done for you automatically. Click on the down arrow beside “Install on domain” and choose the domain where you and to install WordPress.
installing wordpress using cpanel (5)

Click on “Install WordPress.” When it is installed you will be allowed access to your WordPress site. You will have to sign in using your Admin access codes. When you do this you will be taken to the dashboard. Record this information on your computer using Roboform.

Congratulations you have installed WordPress. Now the next step is to write some content for your blog and in the next post I will give you some ideas.

To YOUR success

Sue McDonald